Top Fashion Startups in India (2023)

Fashion Startups in India

The Indian fashion industry has experienced a surge in the emergence of creative startups in recent times, which has completely changed the nation’s fashion scene. These fashion startups are challenging conventional wisdom and offering fresh viewpoints while redefining consumer experiences, trends, and craftsmanship. This piece delves into the rapidly developing realm of fashion startups in India, examining their significance, obstacles, and changing patterns within the sector.

Here’s the list of Top Fashion Startups in India:

Aastey- Fashion Startups in India


The first and biggest size-inclusive athleisure brand in India is called Aastey and one of the biggest Fashion Startups in India. The two main tenets of the brand are sustainability and inclusivity. They observed that the majority of fast fashion brands are not environmentally conscious, and they also discovered that Indian women still struggle with issues related to their bodies. Aastey offers all women size-inclusive clothing, which addresses both of these problems. Additionally, by guaranteeing zero carbon emissions, they put sustainability first. Over 250k women have joined the community they have created on different platforms.

  • Founders: Jeevika Tyagi and Kanupriya Mundra
  • Founding Year: 2021
  • Location: Mumbai
  • Products: Women coord sets, bottom wear, top wear

Hilo DesignFashion Startups in India

Hilo Design

Hilo is the Spanish word for “thread.” Hilo Design is a design-driven company that specializes in making fashionable clothing for men, as the name would imply. They provide sizes and styles that are inclusive of all body types. Their mission is to transform India’s menswear market. Shirts and traditional men’s clothing, like kurtas and sherwanis, are among their offerings. The goal of Hilo Design is to offer high-end styles and materials at reasonable costs.

  • Founders: Mouna Gummadi and Sahith Gummadi
  • Founding Year: 2019
  • Location: Hyderabad
  • Products: Men’s shirts, kurtas, nehru jackets, blazers, sherwani

Abros ShoesFashion Startups in India

Abros Shoes

Abros Shoes is well known for making premium shoes at affordable prices to satisfy the growing needs of the Indian market and is one of the best cool fashion startups in India. Anil Sharma has thirty years of experience in the footwear industry, so both founders are seasoned professionals. Conversely, Pramod Sharma has roughly twenty-five years of sales experience. Their products are made for both genders. They also go after children and boys. The company sold over 40 million pairs in FY 2021–2022. Additionally, they have already carried out over 100 roadshows.

  • Founders: Anil Sharma and Pramod Sharma
  • Founding Year: 2020
  • Location: Gurugram
  • Products: Footwear for men, women, and children

FlyrobeFashion Startups in India


The three IIT-Mumbai alumni Pranay Surana, Shreya Mishra, and Tushar Saxena are the creators of Flyrobe. Their goal was to develop an affordable, on-demand fashion wardrobe that customers could purchase online. They established the online fashion rental platform Flyrobe to address this. Flyrobe lets customers rent designer clothing, purses, jewelry, and a variety of other items. Before renting a dress, they also provide in-store trials. Their prices are typically one-tenth of the retail price.

  • Founders: Pranay Surana, Shreya Mishra, and Tushar Saxena
  • Founding Year: 2015
  • Location:  Mumbai
  • Products: Fashion Rental Brand

He Spoke

He Spoke

He Spoke is a fashion brand for young men who are fashion-forward and enabled by AI. They use AI for style design and rendering to minimize sample waste. It presents itself as the only sustainable fast-fashion brand that releases a new collection every 100 hours. He Spoke is committed to providing its users with fresh looks regularly.

  • Founders: Prem Shah and Sonal Jain
  • Founding Year: 2021
  • Location: Bengaluru
  • Products: Trending shirts and kurtas for men

The Mad Dresser

The Mad Dresser

Tanvi, Vanshika, and Prachi Gupta founded the apparel platform The Mad Dresser in Gurugram in 2020. It is an internet-based personal shopping and styling service. The business uses a different business model; unlike others, it doesn’t promote apparel and accessories on its website. They deliver a personalized TMD Box to your door in place of this. Their stylists have carefully chosen the clothing in this box based on the tastes and likes of the customers. 

  • Founders: Tanvi Gupta, Vanshika Gupta, and Prachi Gupta
  • Founding Year: 2020
  • Location: Gurugram
  • Products: TMD Box with personalized clothes

BlissclubFashion Startups in India


Minu Margeret established the apparel company Blissclub in Bengaluru in 2020. It is an Indian women’s sportswear brand. New and high-tech platforms are being used to create well-functioning products. Blissclub began when the creator couldn’t find appropriate athletic wear. In the end, some were stretchable but not comfortable, and others were comfortable but not stretchable.

  • Founders: Minu Margaret
  • Founding Year: 2020
  • Location: Bengaluru
  • Products: Tops, tees, bottom wear, sports bras, accessories

ReloveFashion Startups in India


Kirti Poonia and Prateek Gupta launched the clothing line Relove in Mumbai in 2021. The Platform provides resale technology that aids in brand acquisition and fosters enduring customer loyalty. It collaborated with over 40 brands across various categories, including jewelry, men’s, women’s, and children’s clothing. It raised $700k in funding in 2022 from several investors, including Blume Ventures, Anita Dongre, Aakrit Vaish, and Utsav Agarwal. 

  • Founders: Kirti Poonia and Prateek Gupte
  • Founding Year: 2021
  • Location: Mumbai
  • Products: Fashion Reselling Platform


The explosion of fashion startups in India, which combine tradition, innovation, and sustainability, represents a dynamic shift in the industry. These innovative and fervently entrepreneurial startups are not only revolutionizing the fashion industry but also making a substantial economic contribution to the nation. Their journey is a testament to the transformative power of innovation within India’s vibrant fashion ecosystem, as they continue to push boundaries and adapt to changing consumer preferences.

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