One modest drink sticks out as a cultural icon in the colorful tapestry of Indian cuisine: chai, the aromatic and comforting brew that has been a staple of daily life for generations. In India, chai has experienced a resurgence in popularity due to its rich tradition and numerous variations brewed across the country. This has led to the emergence of a new wave of Chai Startups in India. These endeavors offer a contemporary take on long-standing customs by encapsulating stories, traditions, and innovation in addition to serving cups of tea.
Here’s a List of the top 10 Chai Startups in India:
Nothing is impossible if you’re determined to make a change in your life. Prafull Billore desired to work for a multinational company after completing an MBA. On the other hand, Billore operates a Chai Startups in India under the name MBA Chai Wala. He launched it in 2017, and for the 2019–20 fiscal year, he reported a revenue of Rs 3 crore. Currently residing in Ahmedabad, Prafull is well-known throughout the nation as “MBA Chaiwala.” According to Business Insider, he has grown his company to over 100 cities, including Bhopal, Srinagar, Surat, and Delhi. By the end of the year, he hopes to open another 100 locations, creating jobs for at least 500 people.
In 2013, Asad Khan, Robin Jha, and Amit Verma founded Tpot Cafe Chai Startups in India to create a contemporary, cozy space for people to enjoy their chai. The startup offers a broad selection of tea options, including kadak masala chai, saffron tea, and chamomile tea, catering to diverse consumer tastes. By focusing on providing an extensive array of tea choices and quick bites like sandwiches, wraps, and pastries, the brand has attracted a wide range of customers. Tpot Cafe provides various light bites to complement its tea selection. With over 40 locations in Delhi-NCR, Tpot Cafe stands as a market leader in the Indian chai industry.
Over 300,000 cups of hot tea with fresh ingredients are sold every day at Chai Point, a part of Mountain Trail Food Pvt. Ltd., which was founded in 2010 by Amuleek Singh Bijral and is the first tea startup in India. The top chai startups in India company operates over 100 locations nationwide. Amuleek Singh Bijral attended Harvard Business School to pursue an MBA. From Rs 88 crore in the 2018 fiscal year to Rs 190 crore in the 2020 fiscal year, Amuleek’s business has grown. His calculations show that India has a sizable market for tea and produces 911 million kg annually at a cost of nearly Rs 33,000 crore.
In 2012, Nitin Saluja and Raghav Verma, two IITians, founded Chaayos Chai Startups in India to provide its customers with a freshly brewed, personalized cup of chai. The business set up shop in Cyber City, Gurgaon. Currently, the pair is managing 190 stores in six cities, with plans to open an additional 100 by the end of 2022.
The tea consulting company Udyan Tea was founded in 2012 by Soveet Gupta and Parvez Gupta Poddar in Siliguri, a city near the Darjeeling tea gardens. This business-to-business (B2B) offers tea consultancy services to its clients. The business was founded as a result of the founders’ love of tea. The founder’s technological expertise allowed him to supervise the company’s growth strategies. The company is well known for being the only one in India to provide tea consultancy services. This tea company is considered one of the top chai startups in India.
The Chai Walah
Faisal Yousaf, an Alappuzha native who dropped out of high school, started The Chai Walah after falling in love with tea while traveling through Dubai, Europe, and England. At each of its stalls, the pop-up chai cart “The Chai Walah” serves at least fifty varieties of tea, coffee, juice, and snacks in hygienic cups. Indian masala chai, the menu’s star dish, is made with twelve spices that are gathered from growers throughout India. Faisal, who has nearly ten years of experience in the food and beverage industry, has had remarkable success with his pop-up tea stall, which he designed to resemble the stalls in England. This Company is emerged as one of top chai startups in India.
Founded in 2014 by Pankaj Judge, Chai Thela has 35 locations nationwide and offers its patrons 35 types of homemade, healthful tea along with some snacks that pair well with tea. Following the failure of his first business endeavor, Pankaj Judge launched Chai Thela, his second venture, with seed money from three friends: Taranjeet Sapra, Peeyush Bhardwaj, and Bishneet Singh. During its pre-Series-A round in 2016, a quick-service restaurant chain based in Noida secured Rs 1.5 crore from Quarizon, a micro-venture capital firm.
In 2012, Kaushal Dugarr founded Teabox, which transformed tea service in India. The company’s direct relationship with farmers has eliminated costs and third-party involvement, and its commitment to providing garden-fresh tea leaves within 7 days has set a high standard in the industry. The success of Teabox has been financed by Ratan Tata, Accel, JAFCO Asia, and Dragoneer Investment Group. This startup Company is considered as one of the top chai startups in India.
The founder of the Chaipatty cafe is Chirag Yadav, a Delhi College of Engineering alumnus and former electronics and communication specialist. This chai startup was founded because of a love of tea and Bangalore’s encouraging startup scene. Chirag, who has experience working for multinational corporations in a variety of fields, quit his job to pursue his passion for business and entrepreneurship.
Wagh Bakri Tea Lounge
The century-old Wagh Bakri Tea Group expanded in 2011 to become the Wagh Bakri Tea Lounge, a high-end tea cafe with a variety of tea selections. The brand stands out in the market thanks to its focus on quality and taste. This top chai company in India offers both traditional favorites like masala chai and unique blends like Moroccan mint tea. The tea lounge creates a sumptuous and immersive tea experience by serving a variety of snacks and desserts. Tea lovers now prefer to visit Wagh Bakri Tea Lounge, which has several locations in important Indian cities. The brand is valued at approximately $20 million.
FAQ for Chai Startups in India
Q1. Which startups are the Top 10 Leading Chai Startups in India for 2023?
The Top 10 Leading Chai Startups in India in 2023 are Chai Sutta Bar, Teabox, MBA Chai Wala, Chaayos, Chai Point, Chai Thela, The Chai Walah, Udyan Tea, Tpot café, and Chaipatty café.
Q2. What distinguishes these startups from one another?
Compared to traditional chai businesses, these startups employ a different production, distribution, and marketing approach. They can use the newest technology and techniques to reach a wider audience and guarantee the highest quality of their products through e-commerce platforms.
Q3. How are these startups enabling customers to easily access their products?
These startups are expanding their reach and providing easy access to their products for customers by utilizing home delivery services and e-commerce platforms.