Business Blog

Ninjacart Business Model: The Agricultural Supply Chain (2024)

Ninjacart business model

Let’s examine this innovative Ninjacart Business Model‘s inner workings in more detail. Ninjacart is a disruptive force that has been changing the traditional supply chain dynamics in India’s thriving agricultural commerce sector. Since its founding in 2015, Ninjacart has made a name for itself by cutting out intermediaries and reducing waste by bringing farmers and retailers directly together. The company’s creative business strategy has played a key role in making it easier to efficiently transport fresh produce from farms to customers’ tables. 

Ninjacart Business Model Overview

Startup Name Ninjacart
Headquarters Bangalore, Karnataka, India
Industry Logistics, Supply Chain
Founded 2015
Founders Ashutosh Vikram, Karthee Swaran KK, Sharath Loganathan, Sachin Jose, Thirukumaran Nagarajan, Vasudevan Chinnathambi
CEO Thirukumaran Nagarajan

Ninjacart Business Model Plan

The Ninjacart business model is straightforward: to maximize efficiency, the B2B agritech startup has been improving and innovating processes at the local level. By supplying the food service providers and retailers with fresh, high-quality fruits and vegetables, they cut out the middlemen in the supply chain. They believe in the timely delivery of goods and handle everything with utmost hygiene.

Throughout the contract, Ninjacart has increased farmers’ salaries and kept all of its commitments. They get more than 25% of their fruits and vegetables straight from the farms. Additionally, they support enlightening farmers about various programs and educating them. They can provide Ninjacart with the best products while also saving their crops. Additionally, they educate them on the many benefits of selling the food they have purchased straight to the business.

By bringing farmers and retailers together and attempting to cut out the middlemen, Ninjacart attempts to address the issue of supply chain inefficiencies, which benefits all parties involved (farmers, retailers, and customers).

Ninjacart India has removed middlemen by leveraging technology and analytics to seize control of the supply chain. Retailers receive fresh produce delivered right to their door at competitive prices, while farmers benefit from better prices and steady demand.

Ninjacart Business Model Strengths

  • Highly efficient: With less than 1% of the produce going to waste, it makes it possible to get the produce to stores in under 12 hours for less money than in the traditional market.
  • Ease For Suppliers: Suppliers don’t need to worry about sourcing or merchandising; instead, they can concentrate on selling and providing excellent customer service.
  • Hygiene and quality: Vegetables are handled with a “one-touch” technique and sanitized crates are used for transportation. Unlike in the traditional market, this guarantees that the veggies that customers purchase are clean.
  • 100% traceability: With the help of our RFID solutions, Ninjacart can track food 100%, allowing us to link a tomato found on store shelves to its farmer and the process of its production. The traceability of traditional supply chains is nonexistent.

Ninjacart Business Model Opportunities

  • Sustainability: Like with electricity, the Internet, and water, the sustainability of businesses is very high because the product is a daily necessity.
  • Change in Lifestyle: Food that is high-quality and healthful is in high demand, and consumers are prepared to pay for it.
  • Less Wastage: Additionally, people are becoming more conscious of progressive farming methods and food waste.
  • Better Quality: Our supply chain is changing more quickly to meet the demands of our customers and provide them with better, faster, and less expensive services. This is what is causing the business to evolve more quickly.
  • Technical Upgradation: Ninjacart anticipates a world where technology and data will rule the day. The business has a database with information on arrivals, supply, price, and other factors for about 40 distinct markets.

Ninjacart Business Model Mission and Vision

“Our vision is to build India’s most efficient and largest Supply Chain platform and improve the lives of producers, businesses, and consumers in a meaningful manner,” according to the brand’s mission statement.

“Making the Ninjacart innovation more accessible to the most fragmented parts of society” is the company’s stated mission. Ninjacart business model plans to solve challenging supply chain issues while also innovating for new product categories and customer segments by utilizing the company’s strengths and resources.


Ninjacart’s business model is an excellent example of efficiency and innovation in the agriculture industry. Through the strategic use of technology, the company has revolutionized the traditional supply chain by creating direct connections between farmers and retailers and placing a premium on quality. Ninjacart is paving the way for a more efficient and sustainable future in agricultural commerce with its unwavering pursuit of excellence.

Pesticide Companies in India

About the author


Leave a Comment